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How to Find the Right UGC Creators in India

  • Writer: mayur karodia
    mayur karodia
  • Dec 25, 2024
  • 5 min read
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Imagine this: You’ve just started or launched  a new skincare brand, and you’re scrolling through Instagram. You see one creator  effortlessly showing off a moisturizer in her skin which is glowing like smooth butter and that feels so real that -you want to buy it now only!


That’s the magic of User-Generated Content (UGC).


But problem comes : when you try to find someone like that for your brand, all you get are creators who either don’t “get” your vibe or don’t connect with your audience.


Why It’s Tough to Find the Right UGC Creators


India has over 8 million creators  from instagram to youtube and even LinkedIn. From lifestyle bloggers to specific product genius, the choices are never ending. While that sounds amazing, it can be overwhelming.


This is the reason:

  • Too many artists: Since so many people identify as "creators," how can you tell which ones are real?

  • Style mismatch: What complements a tech product may not suit a fashion brand.

  • Lack of comprehension: Some producers struggle to engage your audience or don't share the ideals of your business.


Common Mistakes People Make While Finding UGC Creators


  1. Only focusing on follower countBigger isn’t always better. Micro-creators (5k–50k followers) often have a tighter-knit community and better engagement.

  2. Ignoring niche alignmentChoosing a fitness creator for a home decor brand is like serving pizza at a health food expo—it just doesn’t click.

  3. Skipping the vetting processNot checking a creator’s past work, comments, and engagement is a recipe for disaster.

  4. Not setting clear expectationsIf you don’t communicate your goals, the creator might produce content that doesn’t fit your vision.



How to Find the Right UGC Creators in India

You may feel lost if you go into the creator search without a plan. Following these steps will save you effort and help you find someone who truly represents your brand.


Step 1: Understand Your Brand and Audience


You should be aware of two things before you even begin searching for UGC creators:

  1. What does your brand stand for?

    Ask yourself:

    • What are my brand values?

    • How do I want people to feel about my brands product?


  2. Who is your audience?

    Think about your ideal customer.

    • Who are you trying to reach?

    • Which of their issues can your product resolve?


When you understand your brand and your audience, it becomes easier to find a creator who can communicate your message in the right way.



Step 2: Look for Creators in Your Niche

Your perfect creator will already be making content in your product category. For example:

  • Look for creators that discuss food or fitness if you sell healthy snacks.

  • Look for makers who specialize in skincare or makeup if you sell beauty items.

You can start by searching hashtags related to your Industry and also browse through different content  posted by brands of your industry .Look for people whose style feels natural and aligns with your brand.



Step 3: Focus on Quality, Not Quantity

Hiring creators with a large following can be alluring, but having more followers doesn't always translate into better outcomes.

  • Look for creators with good engagement (likes, comments, and shares).

  • Check if their audience interacts meaningfully with their content. For example, do people


  • Ask questions, give compliments, or share personal experiences in the comments.

Creators with smaller but highly engaged audiences are sometimes more result driven than those with millions of silent followers.



Step 4: Watch Their Content Style

A creator’s style says a lot about whether they’re a good fit for your brand. Look at their past posts and videos. Ask yourself:

  • Does their content feel authentic and relatable?

  • Do they have a good sense of storytelling?

  • Is their content visually appealing?

For example, if their videos look fun and real, and they explain products in a way that makes you want to try them, they might be perfect for your brand.



Step 5: Check Their Values and Reputation

It’s important to work with creators who share the same values as your brand. Look for these signs:

  • Consistency: Are they professional in the way they post and talk about brands?

  • Real recommendations: Do they sound honest when reviewing products, or do they seem like they’re just doing ads?

  • No past controversy: Make sure the creator hasn’t been involved in anything that might harm your brand’s reputation.

For example, if your brand promotes eco-friendly products, look for creators who already support sustainable practices.



Step 6: Start Small with a Test Project

Before committing to a long-term collaboration, test the creator with a small project. For example:

  • Ask them to create one video or one post using your product.

  • See how their audience reacts to it.

This will help you understand if their style works for your brand and if they can deliver results.



Step 7: Set a Budget

UGC creators charge differently based on their experience, audience size, and the type of content they create. Decide how much you’re willing to spend. Keep in mind:

  • Smaller creators (also called micro-creators) are often more affordable and just as effective.

  • Be transparent about your budget when reaching out to creators.



Step 8: Contact Creators Professionally

When you reach out to creators, be clear and professional. Here’s what to include:

  • A brief introduction about your brand.

  • What kind of content you’re looking for.

  • Details about the product you want them to promote.

  • Deadlines, payment terms, and any other expectations.

For example:“Hi [Name], I love your content, especially your recent video about [topic]. I think your style matches our brand,and we’d love to work with you on a project. We’re looking for a [type of content], and I’d love to discuss this further if you’re interested.”



Step 9: Give Them Creative Freedom

Creators know their audience best. Once you’ve explained your goals, let them do what they do best. Trust them to present your product in a way that feels natural and authentic to their followers.



Step 10: Review the Results

After the content is live, analyze how it performs:

  • Did it get good engagement (likes, comments, shares)?

  • Did your brand gain followers or inquiries?

  • Did it lead to sales?

Use this data to decide if you want to work with the creator again.



Step 11: Build Long-Term Relationships

If a creator delivers great results, don’t stop at one collaboration. Build a long-term relationship which can be more effective than constantly searching for new creators.

  • Stay in touch with them for future campaigns.

  • Send them updates about your brand.

  • Treat them as a partner, not just a service provider.



Step 12: Stay Open to New Talent

The world of UGC is always a changing one. Keep an eye out for up-and-coming creators who might bring fresh and updated ideas for your brand . Sometimes, newer creators are more passionate and are more willing to prove themselves and give their best .



Step 13: Use Reviews and Recommendations

Ask other brands or businesses if they’ve worked with creators who impressed them. Recommendations can save you time and help you find trusted creators.



Conclusion


Finding the right UGC creator isn’t about luck—it’s about following the right steps. Start by understanding your brand and audience, then look for creators whose style and values match yours. Test small, communicate clearly, and build strong partnerships with those who deliver results.


What the buzz helps you find great UGC creators and also create content that feels real, relatable, and drives results for your brand. The right creator can make all the difference in connecting with your audience and growing your business! Contact us today to learn more.



 
 
 

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