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Elevating Brand Awareness and Customer Acquisition for Petterati
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ABOUT
Project Overview
Petterati, an Indian pet care brand, was founded in 2021 by Amudha, a passionate pet parent. As part of the CavinKare family, a trusted FMCG company in India, Petterati aims to address the unique needs of pets and provide high-quality, affordable pet care products. Their range includes grooming products like shed control shampoo, detangling serum, and surface disinfectant spray.
Industry/Category
E-Commerce
Services we offered
Marketing
UGC Videos
THEIR PROBLEM
Low Brand Awareness & Conversions
Despite the exceptional quality and safety of their products, Petterati faced several significant challenges:
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Low Brand Awareness: Many potential customers were unaware of Petterati’s existence and the benefits of their products.
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Low Conversions: The brand struggled to get satisfactory ROI on their performance marketing campaigns
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Limited Reach: The marketing efforts were not effectively penetrating a wider audience, limiting overall reach and engagement.
OUR SOLUTION
Creative & Fun UGC showcasing pets & pet parents
What the Buzz developed and executed a comprehensive UGC Ads Strategy tailored to address Petterati’s specific challenges. This strategy encompassed the following key components:
1. Creator Collaborations 📣
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Partnerships: Partnered with skilled content creators to produce high-quality, engaging videos that highlighted Petterati’s product benefits.
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Storytelling: Developed creative scripts that told compelling stories about pet care, showcasing real-life scenarios and the positive impact of Petterati’s products.
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Visuals: Focused on visually appealing content that resonated with pet owners, emphasizing the emotional bond between pets and their owners.
2. Varied Content Types 🤝
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Created UGC's that focused on various health issues & problems in pets like itching, dandruff, ticks & fleas, etc.
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Created engaging, fun videos from pet's POV to create a distinguished brand image
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Heartfelt Storytelling: Produced videos with heart-touching storytelling, minimal dialogue, and creative visuals to convey the brand’s message effectively.
OUR WORK IN ACTION
Engaging UGC videos made by the WTB Team
Check out the videos that brought their brand to life. Each one is made to capture attention and tell their brand’s story in a way that connects with people.
CLIENT REVIEW
A candid testimonial from the client
