Trusted by 50+ Global Brands
Discover the brands that have partnered with WhatTheBuzz (WTB) to boost revenue and achieve remarkable results
Why your Indian ads are failing in western markets
If you've tried running your Indian creatives in the US or UK — you've already seen the disappointing results. Here's exactly what goes wrong:
Cultural Disconnect
A US buyer watching your ad doesn't see themselves in it — and without that recognition, they scroll past
Local Aesthetics
Generic Indian studio shoots don't match up with the lifestyle of western audiences making them feel its not for them
Accent Barriers
It's not just about speaking English — it's about speaking the right English. That subtle wrongness destroys the trust
Consumer Trust
When the viewer perceives a gap between themselves and the creator, they stop trusting the creative itself & scroll past
The Complete UGC Engine
UGC isn't just "get some videos from creators." It's an entire operating system. WTB handles all of it.
Creative Strategy & Research
We analyze your market to identify buyer interests and trusted creators, enhancing UGC effectiveness.
Multi-format video production
2–4 hook variations, all formats, launch-ready. Not raw footage — converting ads.
Global- market
script writing
Built from scratch — not localised from Indian copy. Nnative language, market-specific pain points.
Editing optimised for global platforms
Raw footage in. Platform-ready, market-calibrated converting ads out. Every time.
International creator matching & briefing
Vetted creators across US, UK & Canada — matched by niche, demographic fit, and track record.
Full commercial content rights
No surprise restrictions after delivery. Full commercial rights included — organic use & paid ads.
Getting started is easy
Concepts & Script
We brainstorm unique ideas, write engaging scripts, and tailor concepts to resonate with your target audience authentically.
Finalise Creators
We provide a curated list of creators to choose from, ensuring they align with your brand values and resonate with your audience.
Get UGC Videos
We shoot, edit, and deliver high-quality, ready-to-use UGC, optimized for your platforms and campaign goals
Don't just take our word for it
Here's what founders and marketers from Indian D2C brands say about working with WTB on their international UGC strategy.
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Ashwin Shetty
VP Growth
WTB helped us with our US expansion strategy with their US based creators. They ran a proper discovery session, asked smart questions about our US buyer, and wrote scripts that felt native to the intl markets. The creators felt completely authentic to an American audience. CTR improved and cost per acquisition dropped."
Frequently Asked Questions
Everything you want to know before booking a call
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