How does User Generated Content (UGC) Transform Brand Perception

Authenticity has become an important element in establishing and preserving brand perception in the era of digital marketing. Conventional advertising techniques like static image ads & high end video production are becoming less effective since they are frequently perceived as too polished and sales-oriented.

Customers are eager for real, relatable content that is consistent with their values and experiences. User-generated content (UGC) is one such way which can change the way marketers & brands interact with their audience.

What is User Generated Content

The power of actual consumers sharing their real experiences with a brand's goods or services is harnessed via UGC videos & advertisements. Since this advertising is coming from people that resemble your target buyers rather than the brand, it is by nature more genuine. Buyers are more inclined to trust a brand and feel comfortable making a purchase when they witness actual people using and appreciating a product.

The humanisation of a brand is one of the main factors contributing to the effectiveness of UGC advertisements. They show that the brand is a community of actual people rather than just a nameless company. It is challenging to accomplish this with traditional advertising, yet this fosters a sense of credibility and connection. 

The psychological phenomena of people being swayed by the behavior of others is known as social proof. Customers are more likely to see a brand favorably and think it is reliable and trustworthy when they see good peer reviews and endorsements.

Does User Generated Videos perform well?

Because UGC ads are not created like ads, they seem more organic & people tend to click on them more as compared to a traditional advertisement. 

Moreover Meta/ Instagram has also changed its algorithm in favor of video content, hence the reason why leading D2C brands like Boat, Sugar Cosmetics, Licious, mCaffeine, Giva, etc are heavily using UGC for their performance marketing creatives.

Finally, UGC advertisements change how people see a brand by introducing authenticity, establishing credibility, and encouraging interaction. They make it possible for brands to engage their audience deeply, which eventually increases sales and loyalty.

To sum it up, UGC is evolving at a rapid pace and it's no doubt it will be the next big thing in brand marketing.

So are you prepared to use User Generated Content for your brand?

At What the Buzz we help brands with authentic & engaging UGC content, thanks to our pool of 1000+ creators, a team of brand strategists & script writers. Having worked with more than 50+ brands, we know what it takes to create a winning UGC creative. 

Talk to us today for a free consultation.