How to Get High-Quality UGC Videos for your Brand

Ads and Media are a crucial part of any marketing campaign. Good videos have the power to take any brand to newer heights, take for example the legendary Dollar Shave Club ad, or the very recent campaign of BoldCare featuring Ranveer Singh & Johny Sins.

The rise of User Generated Content

Over the top & well produced ads have always been a ticket to success for many brands, however there's an interesting shift happening, And this could be the next big thing in Marketing. We're talking about User Generated Content (UGC).

As opposed to expensive, highly polished, well produced advertisements, UGC videos are raw, authentic, created by regular people at their homes, shot from their smartphone cameras. Doesn't sound too fancy, right?

That's the catch, due to the sheer nature of the rawness & authenticity of these videos, users enjoy watching them more, as these don't seem like advertisements & are more relatable.

Since people are spending most of their screen time watching content on social media, these organic looking UGC ads are on the rise!

Factually speaking, UGC ads are deliver better CTR, ROAS & conversion rates than regular static or production ads.

Don't believe us? Check the Meta ads library of any leading D2C brand & you'll know ;)

Now if you're wondering how you can get these high converting User Generated Videos for your brand, continue reading, as we'll be sharing all the secrets in this article.

How to get UGC ads for your brand

Getting a few pieces of User Generated Videos might seem like an easy task, just reach out to your existing clients, ask them to record their videos via Zoom call & give them some goodies in exchange. But things become tricky when you require UGC ads consistently on a regular basis.

So we're sharing 3 practical & proven ways through which you can get UGC videos at scale:

1. UGC Creators on Instagram

   
   

There are a lot of creators creating UGC on instagram. As opposed to other big influencers, these creators are more approachable. You can always reach out to them as brand & share your specific requirements.

Pros:

• Less expensive than agencies

  
  

Cons:

• Hassles of manually searching on Instagram

• Uncertainty of getting a response

• Potential delays and lack of control over the quality of the content

2. Creator Marketplace

You can search & hire UGC creators on freelance gig platforms like Upwork & Fiverr. The response rates on these platforms is better than on Instagram.

Pros:

• Professional creators

• Better response rates

  
  

Cons:

• Less creator options

• It may take a while to receive a response on these platforms

• Platform fee to be paid by the brand

3. UGC Agencies

Hiring UGC Agencies could be a very effective way to create UGC videos as scale. There are a lot of agencies which provided dedicated user generated content services.

It is important to note that many social media marketing agencies have begun to provide User Generated Content services. This can be deceptive at times, as these agencies may lack firsthand experience in creating UGC.

One effective method for selecting the UGC platforms is to review their work samples & to determine if they have experience working in the industry where your brand operates.

Pros:

• Complete control over creators & quality

• Timelines can be effectively managed

• Great for getting more content at scale

• Multiple creator choices are available

• The learnings from previous experiences in a related field can come handy

  
  

Cons:

• More expensive than working with freelance creators

• Choosing the right agency takes time

  
  

A reliable UGC agency is skilled in producing various types of content across different niches, backed by experience, portfolios, and training.

What The Buzz is a reputable UGC agency in India with a team of skilled creative writers and UGC creators, offering effective, authentic, and revenue-generating UGC Ads.

Conclusion

The transition from traditional, high-production advertisements to User Generated Content (UGC) is transforming the digital marketing landscape.

Brands now have various options to embrace this influential trend, whether by collaborating with Instagram creators, utilizing freelance platforms, or engaging dedicated UGC agencies. Depending on your goals, timelines, and budget, there are several choices available for brands.

If you wish to capitalize on the potential of UGC for your brand, this is the ideal time to explore this expanding opportunity.

Contact us today